Arm & Hammer Launches New One Direction Toothbrush For Kids
Church & Dwight, the manufacturers of the Arm & Hammer brand of toothpaste, have launched a new toothbrush featuring the world’s most popular boy band, One Direction.
The new electric toothbrushes play songs designed to encourage children and teenagers to brush their teeth for the recommended time of 2-minutes each day. The songs playable are ‘What Makes You Beautiful’ and ‘One Thing’.
The toothbrushes send sound vibrations from the bristles of the brush to the teeth so that youngsters are able to hear the songs while they brush their teeth.
The new One Direction brushes are similar to the Tooth Tune collection of brushes launched in 2012. The brushes play two minutes of a song to make it easier for children to brush for the recommended time.
One Direction has taken the world by storm over the course of the last year having recently conquering America and the toothbrushes are expected to sell well. The boy band joins Justin Bieber in the brush collection.
Arm & Hammer designed the toothbrushes to promote good oral hygiene and tackle problems like tooth decay, with research indicating that children are more likely to brush for the recommended time if they use a brush with a timer or clean their teeth to music.
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