Posts Tagged ‘Arm & Hammer’
Arm & Hammer Launches New One Direction Toothbrush For Kids
Church & Dwight, the manufacturers of the Arm & Hammer brand of toothpaste, have launched a new toothbrush featuring the world’s most popular boy band, One Direction. The new electric toothbrushes play songs designed to encourage children and teenagers to brush their teeth for the recommended time of 2-minutes each day. The songs playable are […]
Arm & Hammer Ads Pulled After Poor Consumer Results
Television adverts for Arm & Hammer Advanced Whitening toothpaste have been pulled after consumers complained that their teeth looked the same or darker after use. The adverts, which feature former Blue Peter presenter, Katy Hill, claim that using the toothpaste whitens the teeth to create a beautiful shiny smile; however, 43 per cent of consumers […]
