Londoners ‘biggest fans of cosmetic dentistry’

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People residing in London spend more money on cosmetic dental treatment than anywhere else in the UK, according to research.

Reported by Elixir News, a study by the Mintel for the British Academy of Cosmetic Dentistry (BACD) found that 28 per cent of Londoners have had cosmetic dentistry, closely followed by 26 per cent of northerners.

In the south of England, 18 per cent of respondents claimed to have had cosmetic surgery and just 20 per cent believe an attractive smile will improve an individual’s confidence, compared to 27 per cent in the capital city.

Dr David Bloom, president of the BACD, said that regions greatly affect attitudes to cosmetic dentistry and oral health.

"Those in London and the North are more open to the possibilities of cosmetic dentistry, while those in the South are happy with their natural smile," he remarked.

A study published in the Journal of the American Dental Association revealed that patients are more likely to give their smile a higher mark out of 100 than a dentist would.ADNFCR-1374-ID-18409115-ADNFCR

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