Colgate’s £1 Million Marketing Drive to Promote Oral Health
Colgate is adding a new dimension to its marketing campaign for this year’s Oral Health Month. It has been confirmed that the oral health giant will use social media for the first time to promote oral health and raise awareness of the campaign.
This year’s campaign focuses on the concept of a ‘Healthy Mouth Mission’ and is designed to inform people about oral hygiene and diet and encourages two minutes of daily brushing, for the protection to teeth and gums.
The £1 Million campaign runs throughout September and will involve dental professionals around the country. Colgate will be running road shows in 50 retail locations across the country. The campaign is being supported by Facebook and YouTube and members of the public will be encouraged to take the interactive quiz, the Total Healthy Mouth Challenge.
Colgate Oral Health Month is run in partnership with the British Dental Association.
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