Colgate Applies For Patent For New Caffeine Toothbrush
Colgate has applied for a patent for a new toothbrush, which releases caffeine to enhance the user’s brushing experience.
According to the manufacturers, the toothbrush would boast a caffeine patch, which would infuse the chemical into the mouth via the cheeks, gums and tongue as the user brushes. In the patent description, Colgate-Palmolive claims that it can add additional chemicals, including flavours, painkillers and medication, to add to the sensory experience.
According to a report in the Daily Mail, each patch would last three months and the different patches would be shaped according to the experience they create; for example, a mint leaf would be used to represent a mint flavoured toothbrush.
Colgate-Palmolive is attempting a radical upgrade of the standard toothbrush design, which has been largely unaltered for hundreds of years; however, the degree of innovation may go against the company when it comes to having the product passed for market, as there are concerns about caffeinated products and Wrigley’s has recently pulled its ‘Alert’ caffeine chewing gum off the market.
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