Archive for the ‘teeth whitening’ Category

Calcium Whitening Gel Could Help To Reduce Sensitivity

Calcium Whitening Gel Could Help To Reduce Sensitivity

Whitening is a very popular treatment, but it can result in temporary sensitivity. A new study could have found the solution to unwanted side-effects in the form of a calcium containing whitening gel. A study published in the Journal of the American Dental Association claims that calcium-containing whitening agent used in professional in-chair whitening treatment […]


X Factor Winner James Arthur Prepares To Celebrate With A New Smile

X Factor Winner James Arthur Prepares To Celebrate With A New Smile

James Arthur, the winner of this year’s X Factor, has vowed to celebrate his success with a new smile. Speaking after an emotional final on Sunday, James, who beat runner-up, Jahmene Dogulas, with 53.7% of the public vote, said that he can come across as miserable because he doesn’t smile much and this is due to the […]


Shropshire Dentist Warns Against Illegal Whitening

Shropshire Dentist Warns Against Illegal Whitening

A Shropshire dentist has warned people that they are putting their health at risk by having illegal whitening treatment. Dr Ashok Jakhu, owner of Wycherley’s Dental Practice in Newport, said that illegal whitening puts patient’s health at risk. Recent changes in legislation mean that only qualified dentists are allowed to provide whitening services but Dr […]


British Dental Health Foundation Welcomes New Whitening Regulations

British Dental Health Foundation Welcomes New Whitening Regulations

The British Dental Health Foundation has welcomed new regulations on whitening products, which have been introduced to protect the public. Dr Nigel Carter, chief executive of the BDHF, said that new EU regulations will protect members of the public and ensure that whitening products are in the hands of trained dentists only. Dr Carter added […]


EU Bans Tooth Whitening For Under 18’s

EU Bans Tooth Whitening For Under 18’s

Children will be unable to have tooth whitening procedures as a result of new EU regulations on chemical whitening. New EU rules came into play yesterday; as well as banning treatment for under 18’s, regulations have also been altered for products containing hydrogen peroxide. Dr Tom Feeney, from the Irish Dental Association, said that the […]


Arm & Hammer Ads Pulled After Poor Consumer Results

Arm & Hammer Ads Pulled After Poor Consumer Results

Television adverts for Arm & Hammer Advanced Whitening toothpaste have been pulled after consumers complained that their teeth looked the same or darker after use. The adverts, which feature former Blue Peter presenter, Katy Hill, claim that using the toothpaste whitens the teeth to create a beautiful shiny smile; however, 43 per cent of consumers […]


Trading Standards Issues Tooth Whitening Warning

Trading Standards Issues Tooth Whitening Warning

Cardiff Council’s Trading Standards has issued a warning to members of the public to avoid tooth whitening unless they have seen a trained dentist. Tooth whitening has become incredibly popular in recent years and whitening treatments are widely available, including illegal whitening products, which contain a large quantity of bleaching agent, which can damage the […]


Southport Beautician Fined For Providing Tooth Whitening Treatments

Southport Beautician Fined For Providing Tooth Whitening Treatments

A beautician from Southport has been fined after providing tooth whitening treatments without being registered with the General Dental Council. Elaine Taylor-Valles offered tooth whitening treatments at her Lord Street salon, Diamonds, despite not having the legal right to do so. All practitioners offering whitening services must be registered with the General Dental Council. Miss […]


Duchess of Cambridge Tops Best Smile List

Duchess of Cambridge Tops Best Smile List

The Duchess of Cambridge has beaten off competition from Hollywood actors and pop stars to top a poll of the best celebrity smiles. The Duchess claimed the top spot in front of Cheryl Cole and Britain’s Got Talent judge, Alesha Dixon, who came second and third respectively. Pop stars Jessie J and Beyonce came in […]


Dental Makeovers Booming with 50% Increase in the Last 5 Years

Dental Makeovers Booming with 50% Increase in the Last 5 Years

Cosmetic dentistry is becoming increasingly popular, as more and more people opt to have treatment to give them the perfect smile and in the last five years alone, the popularity of dental makeovers has increased by 50 percent. Thanks to amazing advances in science and technology, dentists are now able to offer a vast range […]