‘Misleading’ Listerine Mouthwash Advert Banned

The Advertising Standards Agency has banned a Listerine mouthwash advert, claiming that it is ‘misleading’ to consumers. The radio advert, which claims that “brushing alone isn’t enough”, has been banned after some listeners complained that it was misleading and suggested to consumers that the product was essential for good oral health, which some people believed […]