Posts Tagged ‘Advertising Standards Agency’

Dental Authority Raises Concerns Over Impact of Rountree’s Advert

Dental Authority Raises Concerns Over Impact of Rountree’s Advert

The British Society of Dental Hygiene and Therapy has raised concerns over a new advert released by sweet manufacturer Rowntree’s. Representatives from the BSDHT have called for the advert to be reviewed by the Advertising Standards Agency, as they believe it links a healthy looking, attractive smile to the consumption of confectionery. The advert features […]


Arm & Hammer Ads Pulled After Poor Consumer Results

Arm & Hammer Ads Pulled After Poor Consumer Results

Television adverts for Arm & Hammer Advanced Whitening toothpaste have been pulled after consumers complained that their teeth looked the same or darker after use. The adverts, which feature former Blue Peter presenter, Katy Hill, claim that using the toothpaste whitens the teeth to create a beautiful shiny smile; however, 43 per cent of consumers […]


Dentists Likely To Be Upset As McDonald’s Fizzy Drink Is Labelled ‘Healthy’

Dentists Likely To Be Upset As McDonald’s Fizzy Drink Is Labelled ‘Healthy’

Dentists and nutritionists are likely to be upset after the Advertising Standards Agency approved the new McDonald’s fizzy fruit drink as one of the recommended daily five portions of fruit and vegetables. The Fruitizz drink, which is aimed at children, has recently been approved as one of the 5-a-day portions, despite the fact that it […]