Sheryl Crow promotes Natural Oral Hygiene Products
American singing sensation Sheryl Crow is preparing to embark on a ‘green’ tour this summer after teaming up with Tom’s of Maine to promote natural oral hygiene products.
The singer will promote the brand’s Simply White toothpaste and in return, Tom’s of Maine will help to make the tour ‘green.’ Concert venues will be dotted with recycling bins, tour vehicles will use bio-fuel where possible and natural and organic products will be on sale at venues. Tom’s of Maine will also have stands and exhibitions with information about the range of natural hygiene products.
Ellen Saksen, Oral Care Associate Brand Manager at Tom’s of Maine, said that the company wanted to find a memorable way of promoting the natural toothpaste and Sheryl Crow’s tour provided the perfect opportunity.
Sheryl Crow is due to chat with fans on the Tom’s of Maine Facebook page.
Join this Discussion