Websites ban illegal tooth whitening products

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Several websites have withdrawn potentially harmful and illegal tooth whitening products from their virtual shelves. The move, taken by such big-name websites such as Google, eBay and Amazon, has come after the independent consumer watchdog Which? exposed the widespread availability of these products online.

Regulations set in place by the European Union prohibit the sale of any tooth whitening products that contain more than 0.1% hydrogen peroxide. British Dental Association spokesman Stuart Johnston had told Which? that; ‘High doses of hydrogen peroxide can burn the lining of the mouth if it is not adequately protected by a well-fitting mouth guard.’ The consumer watchdog then used this information in their investigation to reveal the mass products available online which exceeded these limits. Chief Executive of Which?, Peter Vicary-Smith, was quoted as saying; ‘These products are illegal, but ineffective policing means they are still widely available. We have shared our findings with Trading Standards and will continue to urge online retailers to boycott such harmful products.’

This statement was enforced by the watchdog’s policy advisor, Rebecca Owen-Evans, who said; ‘Selling products that breach the cosmetics regulations is prohibited and there is a failure in policing’. Customers have been urged to alert Consumer Direct if similar products are found on any other websites.

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