U.S. Dental Product Demand To Increase To $12 Billion by 2012
Dental product demand, not including larger equipment, is going to rise approximately 5% annually to $12 billion in 2012. This number is on target if there continues to be positive population tendencies and sustained interest in aesthetic dentistry, along with the public realising that good oral health is associated with good overall health, and continued purchasing of over-the-counter dental products. The unyielding escalation of people over 50 years of age will present prospects, as adult patients will need repair of existing dental restorations and treatment of gum and periodontal disease(s), and will most likely require crowns, bridges, partial and full dentures. While the younger population will be more concerned with aesthetic procedures, such as teeth whitening, porcelain veneers, and invisible orthodontic treatment so that they can look better. This is in part due to the aggressive marketing campaigns of the benefits of aesthetic dentistry.
Cosmetic dental procedures and products, and dental implants will be among the best growth opportunities. The dental profession is evolving from the old fashioned “drill and fill” industry to a more cosmetic industry, especially because the level of tooth decay is falling and the profitability of cosmetic dentistry. Implants will also see growth, as they can be alternatives to removable partial and full dentures. Newer consumer dental products will also drive the market. There will be more innovative products available to consumers.
