New study highlights excessive sugary drink consumption among children

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A new study has revealed excessive sugary drink consumption among children. A survey carried out by Action for Children showed that 47 per cent of parents give their children at least one sugary drink per day, with many children consuming far more than the recommended daily intake of sugar.

Action for Children’s managing director, Carol Iddon, suggested that the research highlights a major issue. Drinks such as cordial, fruit juice and fizzy drinks, are often laden with sugar, and many children are consuming far more than the recommended intake of 5 sugar cubes per day. Ms Iddon said that high sugar intake is a major contributor to oral health problems, which can make life tough for children. Children who suffer from dental issues often experience low self-esteem, and they may miss valuable classroom time as a result of dental pain. Children should have the confidence to smile in public, and sadly, many youngsters are conscious of the look of their teeth at a very early age.

Action for Children is running a series of workshops to help parents and children learn more about the relationship between diet and oral health, and to encourage families to make healthier food choices. The charity has teamed up with Wrigley UK to launch the Extra Smile Back Project to provide informative, fun oral health sessions across the country. The venture also provides children with oral health packs to take home.

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