New Dental Campaign to Launch Today
A new campaign designed to increase confidence in UK dentistry will launch today in Birmingham.
The campaign, Heart Your Smile, will be launched at the British Dental Trade Association Dental Showcase. James Goolnik will unveil the campaign in his opening address and dentists will be invited to support the manifesto for change by visiting stand R01B at the exhibit.
The campaign was the brainchild of a number of dental professionals and industry experts, with the aim to boost confidence in UK dentistry from the inside out. Simon Gambold, managing director of Henry Schein UK, said that the campaign would bring about positive conversations between professionals about the dental industry.
Seema Sharma, dentist and entrepreneur, said that Heart Your Smile campaign was basically a template for the ‘happy dental professional’.
Dentists will be invited to learn more about the initiative by visiting the campaign exhibit at the BDTA showcase.
Join this Discussion
