Millennials splash out on dental treatment, survey reveals
Millennials are spending three times as much as the average UK adult on dental care, a survey has revealed.
Research carried out by the Oral Health Foundation found that members of this age bracket spend around £750 per year on dental care. This figure is four-times as much as their parents and eight-times as much as their grandparents.
The poll showed that 53% of under 35’s have had cosmetic dental treatment, with tooth whitening the most popular option. Over 40% of millennials have had their teeth whitened. Just 9% of adults over the age of 35 have invested in cosmetic dentistry. A further 48% of millennials are planning to have tooth whitening in the next 12 months.
Chief executive of the Oral Health Foundation, Dr Nigel Carter OBE, suggested that increased spending on cosmetic dentistry indicates that younger people view their smile as an important characteristic of beauty, as well as being concerned about dental health. As young people are less likely to develop oral health issues than their senior counterparts, the likelihood is that the majority of their funds are spent on cosmetic services, rather than check-ups or fillings and extractions.
Looking after the smile is important for dental health reasons, Dr Carter explained, but it is clear that aesthetic treatments are playing an increasingly influential role in helping people to feel more confident when they smile.Join this Discussion