Love Island stars spark surge in the popularity of cosmetic dentistry

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Stars of TV shows like Love Island have sparked a surge in the popularity of cosmetic dentistry, with more than 80% of dentists in England experiencing an increase in interest in aesthetic procedures.

Millions of people tuned into ITV to watch Love Island last summer, and it is believed that stars like Jack Fincham have prompted an increase in demand for cosmetic dental treatments. The Essex boy, who won the show with ex-girlfriend, Dani Dyer, came into the villa, which is located in Majorca, with a beaming, white smile. In a poll of 2,000 adults, the Love Island winner was beaten only by Hollywood actress, Margot Robbie in the list of most desirable smiles. Jack was chosen above Anna Hathaway, Beyoncé, Barack Obama and the duchesses of Sussex and Cambridge to claim second prize.

Dr Saleh Aria, principal dentist at Harrow Dental Practice in Hornchurch, revealed that there has been a “huge increase” in the number of patients expressing an interest in cosmetic dentistry, with many bringing in images of celebrity smiles they’re keen to recreate. In addition to TV programmes, social media is also influencing trends and habits, and services like aesthetic bonding, veneers and tooth whitening have become particularly sought-after.

Although Love Island attracts a young audience, the popularity of cosmetic dental treatments looks set to be increasing among different demographics. Dr Aria said that older clients are more inclined to opt for alternatives to dentures, with many keen to enjoy a more youthful, natural-looking smile. Dr Aria’s oldest orthodontic patient is 79 years old, which just goes to show that it’s never too late to smarten up your smile.

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