Dental organisations launch new ‘Safe Brace’ campaign

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The Oral Health Foundation and the British Orthodontic Society (BOS) have joined forces to launch a new campaign aimed at protecting patients who are interested in orthodontic treatment.

Safe Brace is a campaign designed to encourage patients who are looking into tooth straightening treatment to see registered, qualified, experienced dentists. The move comes after the organisations criticised companies offering mail-order braces. Representatives from the BOS and the Oral Health Foundation recently spoke out about the potential dangers of using services that don’t involve any face-to-face contact with dental professionals. Companies are offering patients the chance to create their own moulds at home and receive braces via the post. The entire treatment process doesn’t involve a single face-to-face consultation or appointment with a dentist.

Dr Nigel Carter OBE, chief executive of the Oral Health Foundation, said that dental bodies are concerned about the availability of braces that are provided without dental advice or expertise and accused companies of profiting by ‘luring’ patients in with low prices and the promise of an easy treatment process. The reality is that orthodontic treatment is a complex process, which should be overseen by experienced dentists.

The organisations are hoping that the Safe Brace campaign will encourage people to see qualified, professional dentists and to understand the importance of personalised patient care and regular face-to-face appointments.

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