Cosmetic dentistry winner ‘crying with joy’

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An American woman has described how pleased she feels when she sees her reflection after winning a free cosmetic dental makeover.

Susan Heuman told the Longmont Times-Call that she loves to look at her perfect teeth after having gum disease treatment, two root canals, one tooth removed, a bone graft, gum recontouring and a teeth whitening treatment.

Cosmetic dentist Cliff Rogge, who performed the procedures, said his clinic spent around $30,000 (£15,097) in time and materials on all of the three winners but that it was worth it for the feeling he gets helping people improve their smiles.

"It was great," said Ms Heuman, who endured 12-and-a-half hours of treatments. "I was so excited, they were excited. I couldn’t stop looking in a mirror. I started crying."

"I feel more self-confident," she added. "I feel people aren’t just staring at my teeth."

One in every ten Brits has an interest in cosmetic dentistry, research by the British Academy of Cosmetic Dentistry has revealed.ADNFCR-1374-ID-18494302-ADNFCR