British Dental Trade association supports health campaign
The British Dental Trade Association (BDTA) is supporting the government’s Change 4 Life health campaign.
The BDTA will support the healthy living campaign by implementing a programme which is designed to encourage children to choose healthier treats in order to tackle the growing problems of obesity and dental decay. The new campaign will be launched in September and will be characterised by the strap-line: ‘Kick out the sweets, bring on the healthy treats’.
Colourful posters, which are designed to encourage both parents and children to incorporate healthy foods into their daily diets, will be sent to dental practices across the country. Questionnaires will also be sent and dentists will be encouraged to ask parents to fill out the questionnaires and send them back to the Department of Health.
Tony Reed, executive director of the BDTA, said that the initiative would enable them to reach out to parents and children and encourage them to make decisions which will enable them to libe healthier, happier lives.
Obesity and dental problems, including decay and gum disease are becoming increasingly common and the government is keen to promote healthier eating as a means of tackling both health issues. Obesity is one of the most concerning issues for the future; it increases the risk of a range of serious health problems and could contribute to enormous costs for the NHS.
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