10% of adults are more self-conscious about their smile after the pandemic

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A new survey suggests that 10% of adults are more self-conscious about their smile after the pandemic.

Research undertaken by the Oral Health Foundation indicates that 1 in 10 adults feel more self-conscious about their smile now compared to before the pandemic. Almost 60% of those surveyed said they had become more conscious of the appearance of their teeth as a direct result of spending more time in video calls and virtual meetings.

The survey, which has been published to coincide with National Smile Month, also revealed that a third of participants are more concerned about the colour of their teeth than before the pandemic, with 24% of adults admitting they had become more conscious of the alignment of their teeth.

The findings align with reports from dentists who have experienced a surge in demand for cosmetic dental treatments and adult braces since last year.

Dr Nigel Carter OBE, chief executive of the Oral Health Foundation, said that increased usage of digital devices and video calling software has caused many people to take note of their appearance. People have been staring at their own reflections and looking at their teeth on screen and this has prompted more adults to feel self-conscious about their smile. There has been a subsequent increase in interest in treatments used to enhance the look of the smile.

National Smile Month is an annual campaign, which launched on May 17th and will run until June 17th. The aim of the campaign is raise awareness of the importance of good dental health and encourage members of the public to adopt positive oral health habits including cleaning the teeth twice-daily, monitoring sugar intake and attending regular dental check-ups.

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