Supersmile is a celebrated line of oral care products which focus on whitening and caring for teeth. It was established in 1987 by its current CEO, Lucia Smigel. Its aim is to safely and effectively whiten teeth, and it was the first company to use Calprox® in its products. Calprox® is a form of calcium peroxide and works as a whitening agent by dissolving the thin film of protein that builds up on teeth and attracts plaque and stains. It is safer than other whitening agents because it does not use silica, which is a harsh grainy substance that damages enamel.
Supersmile products are especially effective on artificial tooth surfaces such as veneers and dentures. Supersmile provides a whole range of products including toothpastes, mouth rinses and toothbrushes. Details of Supersmile’s dental floss can be found below.