So Organic Citrus and Aloe Vera toothpaste is made from complete organic ingredients and does not contain fluoride or Lauryl sulphate due to scientific research that has shown fluoride to be potentially poisonous and sodium sulphate to cause skin irritation, dry mouth and in some cases maybe even ulcers. Customer health is paramount to So Organic and for this reason they have chosen not to include any potentially harmful ingredients including fluoride and sodium lauryl sulphate. As all ingredients are also organic, this means the toothpaste is also protected from other chemicals harmful to people or the environment.
The herbal ingredient Aloe Vera is known for its healing and cleansing qualities. Therefore So Organic can reassure you that the toothpaste not only has an environmentally friendly fresh flavour but also has the ingredients to protect and cleanse your teeth leaving you feeling confident in your dental hygiene.