Having sensitive teeth is a very common problem that affects thousands of people in the UK. Most people experience mild sensitivity to very hot and very cold foods and drinks and pain may also be heightened when people eat chewy or hard foods.
Colgate Sensitive has been specially formulated to ease pain associated with sensitive teeth and is therefore the toothpaste of choice for many, thanks to its great sensitivity fighting agents. Colgate Sensitive toothpaste contains a special Pro-Argin formula, which has been proven to reduce sensitivity as it seals the small tubes at the tips of the nerves. This prevents the pain signals from reaching the nerves. Colgate Sensitive toothpastes are the only toothpastes that contain this revolutionary Pro-Argin formula.