New ‘Miracle Toothpaste’ Will Rival High Profile Giants

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British researchers are taking on multinational giants with a brand new ‘miracle’ toothpaste, set to be manufactured in Stoke.

The innovative product, which will retail at £4.99, has been developed by Professor Robert Hill and his team from Queen Mary, University of London. The product contains BioMinF, an ingredient that claims to bind to the tooth enamel, filling in troublesome cavities. The team is hoping to market and sell the toothpaste through its website before working with larger firms to distribute it throughout the UK and reach out to international markets.

Professor Hill claims that the toothpaste could dramatically reduce rates of decay in the UK in years to come. At a time when thousands of children and adults suffer with signs of decay, this product could be ground-breaking. In addition to preventing decay and oral infections, the toothpaste also reduces sensitivity.

More than 13 million people in the UK are affected by decay, even though it is preventable. Thousands of children are also admitted to hospitals across the country requiring dental treatment under general anaesthetic each year. Using this new toothpaste could help to improve standards of oral health in the UK and save the NHS significant sums of money in the future.

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